Tips For The First-Time Small Business Entrepreneur

Quite often existing companies in a market can become complacent or are tied down with bureaucracy and so offer poor customer service. A new entrant with a new approach, looking at things in a different way can often see the difference between what is currently being supplied and what the customer really wants and values. On a large scale, Richard Branson has applied this proven formula on a number of occasions. Technology is having this disruptive effect on a number of existing industries. You only have to look at the way the high street is changing to see the effects of that the Internet and mobile computing is having.

BUSINESS IDEA Title. A good press release title is short, starts with your main keyword, and grabs the reader’s attention immediately. Use action words and power words such as results, secret, risky, revealed, and announces. Remember the goal is to motivate the audience to want to read more.

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BUSINESS NEWS For example, if your small, local company has some connection to a breaking national or international story, a quick call or email to the local paper may be in order. Let’s say your company sells cellular phones made in an area of the world just hit by a natural disaster. Fortunately, appears all your suppliers are intact and there won’t be any interruption in providing your product to your local customers. A good headline for the story would be: “Asia disaster unlikely to increase cell phone prices anytime soon.” Of course, the reporter might expand the story to include the general category of “consumer electronics” to give the story a greater appeal.

The best entrepreneurs online will tell you that not everything happens overnight or goes exactly as planned. There are problems or delays that come up with projects, or goals not hit. Do not let this deter you. Make sure you stick to your plan, make adjustments when necessary, or even learn new things along the way that will help you implement your idea.

My thought is that the franchiser went a little too fast for the BUSINESS model. Remember the Sock Place?? Remember, all they sold was socks, nylons, sock stuff, shoe stuff, and feet stuff? Great idea, but when the stores started popping up everywhere all of a sudden the business model couldn’t afford the growth and the entire franchise failed. There were socks for sale everywhere! It was a sock nightmare.

Sometimes it appears as though some small business owners go into business to simply claim all of their meals. They claim every meal they have as business meals whether the meal is at a restaurant, at home or in a field with the family. This is not very prudent.